Provisions Retail is a creative solution to increase traffic and popularity in the Westside neighborhood of Atlanta, while also speaking to the heart of the people who live there. The store is a flexible space that highlights the local art of the community through a series of rotating galleries. This will keep the community on their toes anticipating the next arrival to the store. The logo is inspired by the industry of the area, but also has a sculptural element that complements it. It resembles a stamp or seal that has been branded on the store — something for the community to call their own. (Graduate School Project)